Privacy Policy

Last updated: 19 October 2026

At Ermes Personal Stylist Limited, we recognise the importance of privacy, discretion and confidentiality. We are committed to protecting the personal information entrusted to us by our clients and website visitors.

This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

1. Who We Are

Ermes Personal Stylist Ltd is a London-based personal styling company offering wardrobe consultations, personal shopping, ongoing styling partnerships and digital styling services.

For the purposes of applicable data protection legislation, Ermes Personal Stylist Ltd is the data controller responsible for your personal information.

Company: Ermes Personal Stylist Limited

Registered Office: 167-169 Great Portland Street, 5th floor, London W1W 5FP

Company Registration Number: 16187665

Website: https://www.ermesdc.com

Email: info@ermesdc.com

2. Information We Collect

We may collect and process the following personal information:

  • Contact information: Your name, email address, telephone number and other contact details.
  • Enquiry information: Details provided when submitting consultation requests, booking enquiries or contact forms.
  • Styling information: Clothing sizes, personal style preferences, wardrobe requirements, photographs and other details voluntarily shared during consultations.
  • Booking and transaction information: Appointment details, services purchased, invoices and payment records.
  • Marketing preferences: Newsletter subscriptions, consent choices and communication preferences.
  • Website information: Technical information, website activity and interaction data collected through cookies and similar technologies.

We collect this information directly from you or, where applicable, through the technology and service providers used to operate our website.

3. How We Use Your Information

Your personal information may be used to:

  • Respond to enquiries and arrange consultations.
  • Deliver personalised styling services and manage ongoing client relationships.
  • Process bookings, purchases and payments.
  • Communicate regarding appointments, service updates and administrative matters.
  • Prepare personalised styling recommendations and digital style guides.
  • Send newsletters, styling insights, new service announcements and consultation availability where legally permitted.
  • Understand website performance and evaluate advertising campaigns.
  • Maintain appropriate business, accounting and legal records.

We only process personal information where there is an appropriate lawful basis.

4. Legal Basis for Processing

Depending on the purpose, we rely on the following legal bases:

Contractual necessity: To provide requested styling services, fulfil purchases and arrange consultations before entering into a contract.

Legitimate interests: To respond to business enquiries, administer our services, maintain relevant business records and improve our operations, where these interests are not overridden by your rights.

Consent: To send marketing communications where consent is required and to use non-essential website tracking technologies where applicable.

Legal obligations: To comply with accounting, taxation and other applicable legal requirements.

Where we rely on your consent, you may withdraw it at any time.

5. Newsletter and Marketing Communications

Visitors may choose to receive occasional communications from Ermes Personal Stylist Ltd, including styling insights, new services, digital style guides, exclusive updates and consultation availability.

Newsletter subscriptions are managed using our WordPress newsletter system.

Subscribing is entirely optional. Submitting an enquiry or booking a consultation does not automatically enrol you in our newsletter.

We will only send electronic direct marketing where we have the appropriate consent or another lawful permission to do so.

You may unsubscribe at any time through the unsubscribe link included in marketing emails or by contacting info@ermesdc.com.

6. Client Confidentiality and Styling Information

Our styling services may involve the collection of personal photographs, wardrobe images, clothing measurements, lifestyle preferences and information about individual requirements.

Such information is used to deliver personalised recommendations and agreed styling services.

We respect the confidentiality of our clients and do not publish identifiable client photographs, testimonials or private styling materials for promotional purposes without appropriate permission.

Access to client information is limited to those who reasonably require it for the delivery and administration of our services.

7. Payments and Online Purchases

Payments for styling services and digital products may be processed through secure third-party payment providers, including Stripe, or by bank transfer.

Payment providers process information necessary to complete transactions in accordance with their own privacy practices.

We maintain relevant transaction records for financial administration, accounting and legal compliance.

We do not intentionally collect or store complete payment card details on our website.

8. Cookies, Analytics and Advertising

Our website uses or may use cookies and similar technologies to support essential website functionality, understand visitor interactions and measure advertising performance.

These technologies may include:

  • WordPress functionality and security cookies.
  • Google Analytics and Google-related measurement technologies.
  • Google Ads conversion tracking.
  • Meta Pixel and related advertising technologies.

Essential cookies may operate where necessary for requested website services.

Non-essential analytics and advertising technologies require appropriate consent or another applicable legal exemption before they are used.

These technologies may involve the processing of online identifiers, device information, browsing activity and interactions with our website.

For further information about third-party data processing, please refer to the privacy policies of Google and Meta.

9. Sharing Your Information

We may share personal information with trusted service providers where reasonably necessary to operate our business.

These may include:

  • Website hosting and technical support providers.
  • Email and newsletter management services.
  • Payment processing and accounting providers.
  • Website analytics and advertising providers.
  • Professional advisers or relevant authorities where legally required.

We do not sell personal information.

Where service providers process personal information on our behalf, we take appropriate steps to ensure suitable data protection arrangements are in place.

10. International Data Transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that any required safeguards are in place, such as applicable adequacy regulations or recognised contractual protections.

You may contact us for further information about relevant international transfers and safeguards.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This includes:

  • Enquiry information for an appropriate period to manage requests and related correspondence.
  • Client information for the duration of the business relationship and any necessary subsequent administration.
  • Financial and transaction records for periods required by applicable legislation.
  • Newsletter information while you remain subscribed, together with any necessary records of consent, withdrawal or objection.

Information that is no longer required will be securely deleted or anonymised where appropriate.

12. Your Data Protection Rights

Subject to applicable legal conditions, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information.
  • Request restriction of certain processing activities.
  • Object to processing based on legitimate interests.
  • Object at any time to processing for direct marketing.
  • Request the transfer of certain personal information.
  • Withdraw consent where processing relies on consent.

To exercise your rights, please contact info@ermesdc.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Website: https://ico.org.uk

13. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

While we take reasonable precautions to protect the information we process, no method of electronic transmission or storage can be guaranteed to be completely secure.

14. Third-Party Websites

Our website may contain links to external websites, retailers, brands and other third-party services.

We are not responsible for the privacy practices or content of external websites. We encourage visitors to review the relevant privacy policies before sharing personal information with those providers.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, services, technologies or legal requirements.

Any updates will be published on this page, together with the date of the latest revision.

16. Contact Us

For any questions regarding this Privacy Policy or the handling of your personal information, please contact:

Ermes Personal Stylist Limited

Email: info@ermesdc.com

Website: www.ermesdc.com

Registered Office: 167-169 Great Portland Street, 5th floor, London W1W 5FP